SMART PERSONAL COFFEE

NESCAFÉ – UX/UI Designer | Ogilvy

É by NESCAFÉ® is the next generation coffee device for life on the go. A light, trendy and compact coffee machine in the shape of a mug. Easily controlled through the NESCAFÉ® É Connected Mug app, É perfectly prepares your favourite coffee every single time.

After 2 months of design thinking sessions and workshops; and 4 months of prototype designing, and 2 months of software development Nescafé’s Smart Coffee Machine was launched on Amazon and most important tech retails. In some of the markets it was launched there was some social video ooh communication and minor launching activations. Then it was launched and for sale in 3 different countries.

Details

  • Client: NESCAFÉ | Ogilvy
  • Responsibility: UX/UI Design, Content Creation
  • Time: 2014 – 2018
  • Page: www.nescafe.com